Actor-Starring Underwear Campaigns

Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot

Lacoste has unveiled a new underwear campaign featuring actor Taylor Zakhar Perez, marking the second year of collaboration between the brand and the actor. The campaign presents Perez in a setting that blends vintage references with contemporary styling, aligning with Lacoste’s established visual identity while emphasizing confidence and restraint.

Shot by photographer Angelo Pennetta in a Parisian gym changing room, the campaign imagery focuses on moments of preparation and reflection. The setting is used to convey a balance between mental focus and physical strength, offering a measured interpretation of modern masculinity. The choice of location and composition reinforces an intimate, understated atmosphere consistent with the brand’s heritage.

The campaign film, directed by Simon Cahn, complements the still imagery through refined visuals, subtle humor, and elements of French stylistic influence. Styling by Jason Bolden introduces silhouettes that merge classic proportions with modern tailoring, positioning the featured underwear designs as both timeless and forward-looking within Lacoste’s product portfolio.

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