Sun-Safe Backyard Renos

CeraVe Transformed the Tri Delta Backyard to Support Healthy Sun Habits

With the rise of tanfluencers, tanmaxxing and the aesthetic appeal of tan lines among Gen Z, CeraVe launched a campaign to build a sun-safe backyard where students would really want to spend their time. Spotlighting the new CeraVe Invisible Mineral Sunscreen SPF 50, the campaign saw TV personality and renovation expert Tyler Cameron and board-certified dermatologist Dr. Chloe Goldman come together to renovate an outdoor space and inspire a new generation to think differently about how they protect their skin.

The sun-safe backyard renovation supporting healthy outdoor living introduced a pergola to create a shaded area, an easy-access CeraVe SPF station (stocked with Invisible Mineral Sunscreen SPF 50,) custom Delta Delta Delta letters featuring UV-reactive material that changes color to visually cue SPF reapplication, and other smart features, like UV meters that indicate when UV rays are high.

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