Dermatologist-Founded Sun Exposure Wearables

BURŪV Provides Sun Exposure Data Via the Apple Watch

BURŪV is a dermatologist-founded wearable that pairs with the Apple Watch to provide real-time sun exposure data through its patented TruSun technology. Recently, the company marked a major milestone as it announced that customers can now pay for the device directly with HSA or FSA funds at checkout. The integration, which verifies eligibility in real time and removes the extra step of filing for manual reimbursement, is powered by Truemed.

BURŪV's sun exposure data band is priced at $179 through August 31 as part of a Founding Member offer that includes lifetime access to planned updates without a subscription. The innovation detects UV exposure throughout the day and delivers personalized guidance based on the wearer's skin type and actual environmental conditions.

BURŪV was created by board-certified dermatologist and Mohs surgeon Dr. Brian Matthys.

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