Celebratory Midlife Campaigns

The Stripes Beauty Hotter Than Ever Destigmatizes Menopause

This summer, the menopause-wellness'>Stripes Beauty Hotter Than Ever campaign kicks off to spotlight the power of midlife, help women thrive throughout menopause, and promote this natural phase of life as anything but an ending or a dry spell.

With the campaign, Naomi Watts' pro-aging brand unveiled the Hotter Than Ever Manifesto, which frames midlife as a reawakening, not a crisis. "We're flipping the script on what aging looks and feels like," said Naomi Watts, Founder and Chief Creative Officer of Stripes Beauty, "Hotter Than Ever is more than a campaign—it's a cultural movement."

As part of Hotter Than Ever, Stripes Beauty is taking the conversation to the streets with its first guerrilla marketing campaign. In high-traffic spots across SoHo, there are six large-scale photos to boost awareness and challenge perceptions of midlife.

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