Non-Alcoholic Functional Mocktails

Emergen-C Has Partnered With Carl Radke's Soft Bar for Summer

Emergen-C has partnered with Summer House star Carl Radke's Soft Bar to launch the 'Drink of the Summer,' featuring two signature mocktails infused with the brand's Multi-Benefit Support formula. 'Hello Summer' blends Emergen-C Orange with citrus botanicals and house-made Fuji apple soda, while 'Stay A While' pairs Emergen-C Raspberry with berry syrup, rum-free spirits and basil for a berry-forward finish.

The launch responds to growing demand for functional beverages, with 65% of U.S. consumers drinking them at least every two weeks, rising to 80% among Gen Z. The tasting experience debuts August 11 at Soft Bar, Radke's Brooklyn-based non-alcoholic cocktail concept, with guests receiving recipes to recreate the drinks at home throughout the summer season.

Emergen-C shows how immune-support brands can extend beyond powder packets through experiential partnerships with culturally relevant people and brands.

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