Cheeky Snack Soulmate Campaigns

Sabrina Carpenter Stars in Pringles' Pringleleo Campaign

Pringles has introduced a novel, snack soulmate-inspired ad for the Big Game. Titled 'Pringleleo,' this initiative stars Sabrina Carpenter.

Developed in collaboration with the agency BBDO New York, the Pringleleo ad is part of the brand's 'Once You Pop, The Pop Don't Stop' campaign. The commercial leverages humor and fantasy as it depicts Sabrina Carpenter constructing an ideal romantic partner entirely from the brand's distinctive stacked crisps after being inspired by the iconic Mr. P mascot. The snack soulmate is named Pringleleo.

This Super Bowl LX commercial marks Pringles' ninth consecutive appearance in a high-profile commercial slot, with the thirty-second narrative scheduled during the third quarter and a longer sixty-second version available online. The integrated marketing effort includes supplementary digital content, social media teasers, public relations outreach, and in-store retail promotions.

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