Independent Pharmacy-Focused Campaigns

Cascadia Pharmacy Group Debuts 'Small Pharmacy. Big Care.'

Cascadia Pharmacy Group has launched the 'Small Pharmacy. Big Care.' public awareness campaign. This marketing venture was funded by the Oregon Health Authority and facilitated by the Oregon State University College of Pharmacy.

The 'Small Pharmacy. Big Care.' venture uses billboards in Corvallis, Lebanon, and Roseburg along with a documentary-style film at Bigcare.Video to educate patients about the clinical services independent pharmacies already offer beyond prescription filling. These include tobacco cessation counseling, immunizations, medication therapy management, and chronic disease support.

The campaign emerged from the recognition that nearly 19,000 independent community pharmacies across the United States have already gained legislative approvals, provider status, and billing capabilities, yet most patients remain unaware that they can ask their local pharmacist for help quitting smoking or managing a condition like diabetes or high blood pressure.

Open at source ↗