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Simply Spiked BOLD Moves Tackles Dating App Fatigue

To support the introduction of Simply Spiked BOLD, a new lineup of punchy, 7% alcohol beverages, Simply Spiked launched larger-than-life outdoor ads in Canada that tackle dating app fatigue by turning billboards into dating profiles. With 78% of Zillennials saying they're over the endless cycle of swiping, wanting more excitement and spontaneity, this campaign pushes singles to make a bold move and put themselves out there.

Singles, or a friend who knows someone who might be a great match, can apply to match with one of three singles who've taken their search for love public. And, this summer, for adults who just want refreshment, the new Simply Spiked BOLD is now available at participating locations across Canada in flavors like Cherry Limeade and Signature Lemonade.

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Dating Profile Billboards
Source
Trend Hunter
Published
2026-05-26
Category
Billboards
Credited
newswire, simplyspiked

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