Comedian-Fronted Tequila Campaigns

Espolòn Tequila Taps Ken Jeong for Nine Days of Short Kings

Espolòn Tequila has launched a campaign called 'Nine Days of Short Kings,' in partnership with comedian Ken Jeong. This playful initiative is strategically timed to coincide with Short King Week, which falls on May 1st through May 9th. As part of the campaign, the brand is offering a limited-edition Advent-style calendar available for purchase on its website.

The Nine Days of Short Kings Advent Calendar boasts items like 375 millilitre bottles of Espolòn Blanco and Reposado, a cocktail shaker, a jigger, agave syrup, chilli-lime and salt garnishes, sour candy mix, and a deck of playing cards. In essence, the campaign humorously reframes the idea that height correlates with quality by using Jeong’s five-foot-five stature and the brand’s own relatively short bottle as symbols of confidence and authenticity.

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