Adventurous Coastal-Inspired Scents

Jo Malone London Boasts the Sea Salt & Bergamot Fragrance Line

Jo Malone London has introduced Sea Salt & Bergamot — a new fragrance that joins the brand's portfolio of coastal-inspired scents.

The Sea Salt & Bergamot collection is positioned as a fresh and woody cologne that evokes the experience of being immersed in the wild waters of the Celtic Sea. Created by perfumer Mathilde Bijaoui, the composition opens with a burst of bergamot, develops with a heart of sea salt, and settles into a base of driftwood. This makes for a mineral and invigorating olfactory profile that captures the untamed beauty of the British coastline.

The new release builds upon the brand's established association with marine-inspired fragrances, notably following Wood Sage & Sea Salt, though it distinguishes itself by shifting the sensory perspective from the windswept shore to the active experience of being in the water itself.

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