Spanish-Style Beer Competitions

Madrí Excepcional Launched Britain's First 'Sab-Beer-Tical'

Research commissioned by Madrí Excepcional found that nearly 65% of Brits would consider taking a career break in return for the opportunity to try their dream job, so the brand is introducing a dream job for beer lovers: the Sab-beer-tical. The Spanish-style lager brewed in the UK is associated with the Madrí Man, and since he's taking a break this summer, Madrí Excepcional will find someone to become the new face of Madrí Excepcional.

For their shot at getting an all-expenses-paid trip to Madrid, a year’s supply of Madrí Excepcional and Madrí Excepcional 0.0%, a WSET Level 1 Beer qualification, and a limited-edition run of bottles personalized with their likeness—just like the Madrí Man on bottles of Madrí Excepcional—eligible beer lovers in the UK can enter the contest on Instagram.

Open at source ↗