Sportswear Innovation Summits
On Unveiled Its Run On Clouds Brand Identity in Paris
At its inaugural On Running Summit in Paris, On Running declared running foundational to its global strategy and unveiled a refreshed 'Run On Clouds' brand identity built around four core sensations: Soft, Support, Energy and Speed. The brand also introduced the Cloudboom Strike 2, its next-generation marathon shoe, featuring new CloudTec Sphere geometry and a Helion HF midsole that is 15% lighter and 20% softer.
The three-day summit brought together more than 200 run-specialty partners and elite athletes, during which On also announced expanded launch exclusives and continued investment in B2B infrastructure to strengthen retail relationships.
On Running shows how performance brands are increasingly pairing product innovation with brand philosophy to build deeper, long-term connections with runners.
- Source
- Trend Hunter
- Published
- 2026-07-09
- Category
- Business
- Credited
- press.on-running