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Wellness Retreat Candy Campaigns

This Reese's OREO Cup Campaign Celebrates Two Classics Combines

This Reese's OREO Cup campaign has launched a year after the product was introduced to help celebrate the co-branded confectionery treat in a humorous, wellness-focused way.

The campaign stars Lindsay Lohan and Amy Sedaris in a wellness retreat for twins that sees the merging of Reese's Peanut Butter Cups with OREO to achieve a dual-branded treat. The twin-themed campaign comes as a nod to Lohan's The Parent Trap movie from 1998 and takes an imaginative approach to celebrating the dual-recipe confectionery bar. The treat is also commemorated for its resemblance to the snack pairing popularized in the movie.

The Reese's OREO Cup campaign also sees Patricia Arquette included in the partnership as the director, and is launching now on YouTube and Instagram.

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Wellness Retreat Candy Campaigns
Source
Trend Hunter
Published
2026-07-31
Category
Commercials
Credited
snackandbakery, hersheyland

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