Circular Economy Pilates Initiatives

FÔLD, the independent British reformer Pilates brand that has planted nearly 20,000 trees since its inception two years ago through a partnership with Ecodrive, has launched the ReCircle Program. This comprehensive circular economy initiative is designed to keep FÔLD's equipment in use for longer and prevent premature disposal of its products in landfills.

The ReCircle Program consists of three interconnected pillars. The Trade-In Programme for commercial operators allows gyms, studios, and wellness spaces to exchange any old equipment from any brand for a discount on new FÔLD reformers. It removes the logistical friction of disposing of legacy kit. The Pre-Loved Initiative offers refurbished ex-demo reformers at accessible price points, with each unit inspected, refurbished, and recertified by the brand before resale. The Buy-Back Scheme is set to launch soon, with further details to follow.

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