Racing Team Financial Partnerships

Pinnacle Financial Renewed Its 23XI Racing Sponsorship

23XI Racing announced a multi-year renewal of its racing sponsorship with Pinnacle Financial Partners, extending the financial firm's presence on Tyler Reddick's No. 45 team through 2027 and adding additional races featuring Pinnacle branding.

Beyond its track presence, the partnership has expanded into cultural activations, including a collaboration with the Academy of Country Music that brought an ACM Awards-branded car to the NASCAR All-Star Race and connected future 23XI driver Corey Heim with country artist Kameron Marlowe at an ACM Awards event. Pinnacle also maintains sponsorships across golf, the PGA TOUR and multiple professional sports franchises in the Southeast.

Pinnacle's sustained NASCAR partnership shows how pairing long-term athlete relationships with unexpected cross-industry activations can extend a sponsorship's reach well beyond the racetrack.

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