Luxe Long-Wear Foundations

Fenty Beauty Pro Filt’r Fluid Flex Foundation is Made in Japan

Fenty Beauty Pro Filt’r Fluid Flex Foundation has been debuted from the Rihanna-founded beauty brand as its latest innovation that aims to raise the bar for the category. The foundation was developed with seven years of consumer feedback in mind and comes in a total of 50 all-new shades that were developed to blend seamlessly with an array of skin tones.

The product is reported to bend and stretch with the skin during wear to achieve all-day smoothness with a natural finish and flexible performance. This is achieved through a breathable polymer blend with color-true pigments that resist oxidation, while the product also features a medium, buildable level of coverage. Made in Japan, the Fenty Beauty Pro Filt’r Fluid Flex Foundation is waterproof to effectively resist sweat, humidity and transfer.

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