Faux Reality Drama Campaigns

Maybelline New York's Primer Donnas Stars Ariana Madix

Maybelline New York's Grippy Serum Primer and Poreless Jelly Primer are the focus of the beauty brand's new Primer Donnas campaign featuring reality star Ariana Madix from Vanderpump Rules. This twist on favorite reality TV shows introduces beauty-obsessed characters who take their primers as seriously as winning. And as spills and splashes are inevitable, the cast needs a good primer that can handle whatever the spoof series throws their way.

While the super-blendable Grippy Serum Primer delivers long-lasting hydration without pilling, leaving a white cast or a greasy feel, the Poreless Jelly Primer helps beauty lovers avoid drama with an effortless blurring solution that extends makeup wear.

Inspired by the glamour and over-the-top moments of reality TV, this beauty campaign channels everything fans love—bold looks, big personalities, and unapologetic self-expression.

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