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Pre-Fall Fashion Campaign Films

Roger Vivier Taps Ambassador Yeji for Pre-Fall 2026 Campaign Film

Roger Vivier has unveiled its Pre-Fall 2026 campaign film. The striking visual narrative places Global Brand Ambassador Yeji at the heart of the Maison's creative universe, where she is captured within the intimate setting of its Parisian salons.

The Roger Vivier Pre-Fall 2026 campaign film seeks to transform the brand's archival heritage into a living, breathing playground. Yeji interacts with books, Polaroids, and mood boards that reference the house's storied past. The imagery eschews stiff formality in favor of spontaneous, whimsical tableaux. She is shown reclining among references, immersed in vibrant interiors, or even playing Twister accompanied by white bunnies.

All in all, the Roger Vivier Pre-Fall 2026 campaign film serves to inject a youthful irreverence that feels deliberately at odds with the weight of luxury tradition. As such, it may appeal to the Gen Z generation.

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Pre-Fall Fashion Campaign Films
Source
Trend Hunter
Published
2026-07-15
Category
Commercials
Credited
youtube, lesfacons

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