Introductory Toy Franchise Ranges

The Playmobil x Barbie Collection is for Children Four and Up

The Playmobil x Barbie collection is a series of introductory toy sets that will allow younger children to get familiar with the Barbie franchise who aren't old enough for the brand's signature dolls.

The range is suited for children aged four and up, and takes inspiration from the Barbie Dreamhouse Adventures lineup. The toys put a focus on friendship, color and confidence, and feature a number of themes that encourage kids to have fun as they participate in exploratory play. The products are each suited for smaller hands and encourage buildable play with other Playmobil sets.

Head of Marketing at Playmobil Jamie Dickinson spoke on the Playmobil x Barbie collection saying, "This collection is about inspiring and building confidence with the next generation of storytellers, builders, adventurers and dreamers. It gives children a creative Barbie world they recognise, but one they can shape entirely for themselves with their own imagination.”

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