Interactive Solidified Remains Quizes

Parting Stone Celebrated April Fool's with a Playful Quiz

Parting Stone is known as the company that invented solidified remains as an alternative to conventional cremation ashes. Earlier this month, the brand stirred consumer interest by launching an April Fools' Day campaign called Solidified.me.

Solidified.me was an interactive online quiz that allowed users to answer a series of intentionally nonsensical questions and receive a randomly generated, entirely fabricated preview of what their own cremated remains might look like as stones.

Parting Stone employed the quiz as a playful, irreverent marketing tool, designed to address one of the most frequently asked questions the company receives — what determines the color and texture of solidified remains. In reality, no one knows the answer because the variations result from each individual's unique biological composition.

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