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Behavior Change Campaigns

Noom Lose for Keeps Emphasizes GLP-1 Medication and Healthy Habits

For years, people have chased quick-fix weight solutions without realizing that lasting results require real lifestyle changes, not just a temporary intervention, but Noom Lose for Keeps confronts this mindset head-on, reframing GLP-1 medications as just one part of weight loss. As Noom puts it, "GLP-1s kickstart your weight loss. Mindset and habits help you keep it off."

The Lose for Keeps campaign starring Rebel Wilson recognizes that more than 30% of new Noom GLP-1 program members have previously been on a GLP-1 medication from a different provider, and they come to Noom because they want not only the medication but also the habits that will help sustain the change. In one spot, Training Wheels, the image of learning to ride a bicycle explores how GLP-1 medication and healthy habits work in tandem.

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Behavior Change Campaigns
Source
Trend Hunter
Published
2026-07-20
Category
Commercials
Credited
adweek

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