Creamy Root Beer Flavors

The MUG Root Beer Floats Vanilla Howler is a First for the Company

MUG Root Beer, which strives to position itself as Gen Z's number one root beer, has launched its first limited-edition flavor — the MUG Root Beer Floats Vanilla Howler. This beverage combines the brand's signature bold root beer taste with a creamy vanilla flavor inspired by the classic root beer float.

To promote this release, the brand has partnered with multi-platinum hip-hop artist Yung Gravy for a parody track and music video titled ' Float Float Baby,' which — as some might already realize — remixes the iconic 1990s hit 'Ice Ice Baby.' The musical activation fetures the brand's mascot, Dog, alongside the artist. The marketing campaign also includes a limited-edition poolside float bundle, available exclusively through the MUG Root Beer TikTok Shop. The bundle boasts an inner tube floatie, an inflatable beach ball featuring the mascot's face, and a 12-pack of the new flavor.

The MUG Root Beer Floats Vanilla Howler is available in both Original and Zero Sugar varieties.

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