Movie Brand Snack Collaborations

Feastables Launched Its Super Mario Galaxy Movie Branded Candy

Feastables launched a Super Mario Galaxy Movie branded candy lineup, including the ‘Galaxy Cocoa Crunch’ chocolate bar, ‘White Chocolate Peanut Butter Yoshi Eggs’ and ‘Sour Boosts’ gummies. The collection is available at Kroger, 7-Eleven, Five Below, Walmart and Regal Cinemas nationwide. The Feastables Super Mario Galaxy Movie collection ties into the theatrical sequel to The Super Mario Bros. Movie, which grossed more than $1.3 billion worldwide in 2023.

The branded products follow a broader wave of Super Mario Galaxy Movie merchandise and snack tie-ins surrounding the film’s release.

Feastables and Nintendo show how launching co-branded candy across both grocery and theater retail channels can turn a product release into a full-funnel promotional moment that reaches fans before, during and after the movie experience.

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