Y2K-Themed Sparkling Water Campaigns

bubly Drops a 2000's Spot and its 'Melted Ice Pop Kit'

bubly introduced its 'Melted Ice Pop Kit' to celebrate the launch of its newest limited-edition summer flavor through a nostalgia-driven campaign inspired by early-2000s pop culture.

The initiative stars actor Chad Michael Murray, whose appearance recalls his status as a defining teen heartthrob of the era, while the accompanying social campaign video features Dirty Little Secret by The All-American Rejects, a chart-topping hit from the mid-2000s that further reinforces the campaign's authentic Y2K aesthetic.

At its center is bubly 'Melted Ice Pop,' a limited-edition sparkling water inspired by "classic red, white, and blue ice pops, blending cherry, lime, and raspberry flavors with other natural flavors, without calories or sweeteners." To extend the launch, bubly introduced an exclusive Walmart summer kit featuring themed collectibles, creating an immersive seasonal offering that connects nostalgic storytelling with contemporary retail engagement.

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