Elderly Companionship Campaigns

Mayores Amigos Matches People in Care Homes with Senior Dogs

In collaboration with VML Health, Leti Pharma launched the Mayores Amigos (Older Friends) initiative to connect people living in care homes with senior dogs from animal shelters. Through the Mayores Amigos platform, centers can match residents and dogs, and users can register for a kit that includes a bandana for a pet and a t-shirt for the person.

"People are often hesitant to adopt an older dog because they think that, since it's so old, it doesn't have much time left and losing it will be very painful," shared Asunción Ruiz, director of Animal Rescue Granada. "But it's the best choice for a family with children or elderly people."

This heartwarming campaign creates mutually beneficial bonds, combatting the loneliness and isolation sometimes experienced by both elderly animals and overlooked seniors.

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