Premium Côtes de Provence Rosés

Lady Eliza Spencer Launches Her Lala V Rosé At Hackstons

Lady Eliza Spencer introduced 'Lala V Côtes de Provence Rosé,' a luxury wine created by the model and socialite. Featuring aromas of ripe peach and subtle citrus, the expression debuted through an exclusive retail partnership with Knightsbridge drinks specialist Hackstons.

The bottle’s name combines Spencer’s childhood nickname, “Lala,” with vie, the French word for life. Priced at £27, the rosé is positioned above several established premium brands while remaining below ultra-premium expressions. Hackstons will carry Lala V through its flagship London store and online, adding the release to its curated portfolio of fine wines and spirits.

For consumers, Lala V offers an occasion-driven rosé that emphasizes Provençal origin, craftsmanship and lifestyle positioning. The launch reflects the continued growth of celebrity-backed wines that use personal storytelling, premium presentation and exclusive retail partnerships to stand out in a competitive category.

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