Animated Musical Dairy Products

The KPop Demon Hunters x Yoplait Range is Here for Back-to-School

The KPop Demon Hunters x Yoplait range has been announced as part of the yogurt brand's strategy for the back-to-school season to help catch the attention of young fans. The product collaboration boasts various characters from the namesake animated musical movie taking center stage on each of the items, which includes three Frubes yogurt tubes, a strawberry drinking yogurt and a new chocolate dessert. Each product also features the signature color scheme of the KPop Demon Hunters franchise to further catch the eye of shoppers this season when looking to stock up for snacks and lunches.

General Manager for Yoplait UK Antoine Hours commented on the KPop Demon Hunters x Yoplait range saying, "We’re confident that our KPop Demon Hunters range will resonate with kids and families, and drive excitement in the yoghurt and dessert category across stores in the UK. As with our existing kids’ range, the new KPop Demon Hunters range of products is also fortified with calcium and vitamin D, supporting our ambition to bring new shoppers into the category while helping families grow healthy bones through enriched dairy consumption.”

Open at source ↗