Satirical Press Conference Campaigns

'Kim gets work done' Debuts Kim Kardashian's New Drink Brand

Kim Kardashian's new energy drink brand UPDATE has officially launched alongside a satirical campaign, 'Kim gets work done,' that depicts the media personality, socialite, and businesswoman holding a mock press conference. Behind the stand, Kardashian answers how she gets it all done, crediting UPDATE, the science-backed, paraxanthine-powered energy drink that's completely caffeine-free. Head-on, the campaign cheekily tackles public perception, Kim's work ethic and viral advice for women in business, as well as her bar exam journey, and what makes UPDATE different from the rest.

UPDATE is transforming 8250 Melrose Ave into the UPDATE Focus Lab, an immersive experience inspired by the campaign's visual aesthetic so that fans can step into the brand's bold world.

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