QSR Brand Wine Partnerships

The KFC and La Vieille Ferme Pop-Up is Taking Place in London

KFC and La Vieille Ferme have partnered up in the UK to celebrate the August Bank Holiday in an unexpectedly high-low way that balances the QSR brand's signature fare with the wine brand's premium refreshments.

The partnership comes in the form of a pop-up that will be located at the Kachette Annex in Shoreditch, London where visitors will be treated to KFC classics paired with La Veille Ferme wines. The dining experience will be priced at £15 per ticket and includes a 90-minute seating where guests can nibble on classic fried chicken comfort foods and sip premium wines.

The KFC and La Vieille Ferme pop-up is running for four days only, and will see a limited number of walk-in spaces on offer the day of, but the organizers are encouraging visitors to book in advance through Eventbrite.

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