Salon-Inspired Keratin Haircare

REDEFINE Launched its Keratin Set at Costco Canada

REDEFINE launched its Keratin set at Costco Canada warehouses and online, making treatment-focused haircare more attainable through an accessible $14.99 CAD price point.

The collection includes a coordinated keratin-infused shampoo and conditioner formulated for "dry, color-treated, damaged, and chemically straightened hair, bringing salon-inspired maintenance into everyday routines." Rather than positioning professional-quality formulas as premium purchases, the launch expands access to performance-oriented haircare through mass retail. In addition to this, both products are sulfate-free and salt-free, while the keratin-based formulation is designed to help reinforce the appearance of hair, improve softness, enhance shine, and reduce the look of dryness without compromising color-treated strands.

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