Canadian Soccer Style Campaigns

Levi's Canada Launched Its World Cup Campaign Starring Kaila Novak

Levi’s Canada launched a campaign starring AFC Toronto’s Kaila Novak alongside a limited-edition Canada ringer tee within a broader tee collection, timed ahead of the FIFA World Cup 2026 on Canadian soil. The Levi’s Canada campaign centers on a Canadian female professional player to reflect the evolving face of football culture in Canada as Toronto steps onto the global stage as a host city.

The Canada ringer tee is available now at levi.com and select Levi’s stores across Canada.

Levi’s Canada shows how grounding a limited-edition campaign in a locally rooted female athlete, rather than a global superstar, can make a brand feel genuinely connected to the Canadian football moment rather than simply capitalizing on it.

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