Rainbow Racing Livery

Apple IndyCar Concept Reimagines a Dallara Ir-18

The Apple IndyCar concept by designer Daniel Rodriguez applies Apple's historic visual identity to a Dallara IR-18 through a livery that blends branding from multiple decades. The render combines the six-color rainbow stripes introduced in 1977 with contemporary Apple Pay, Apple TV+ and Apple Podcasts logos, alongside vintage "Apple Computer" typography in the Motter Tektura typeface. Flat rainbow graphics cover the nose, front wing and endplates, while the sidepods and engine cover transition into softer gradient color treatments. Real-world supplier logos including Bosch, BBS, Sachs and Firestone complete the fictional race car.

The design references Apple's 1980 Porsche 935 K3 motorsport sponsorship, which featured the company's original rainbow branding and returned this year on a commemorative Porsche livery. Symmetrical striping extends across the upper bodywork, with mirrored graphics flowing from the sidepod intakes toward the engine cover. The concept adapts the current IndyCar chassis rather than a future platform, presenting a speculative motorsport identity that merges archival typography, historical graphics and modern digital service branding into a single racing livery.

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