Immersive Collectible Experiences

DAISE is Bringing Its New Dollface Characters to Roblox

DAISE, the playful fragrance and body care brand purpose-built for older Gen Alpha and young Gen Z consumers, recently dropped a colorful collection featuring its first blind box collectibles, and to build on the excitement of Charmed DAISE, an immersive collectible experience is coming to Roblox. As part of the brand's Press Play campaign, this new activation sees seven mystery Dollface characters turned into digital collectibles within LifeTogether, one of the most popular life simulation and roleplay experiences on Roblox.

After entering a DAISE-branded spawn area, players will get challenges via a DAISE app built into the game's virtual smartphone. Completing challenges rewards players with a DAISE Mystery Dollface Blind Box, which may even include the secret, ultra-rare Dollface.

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