Customizable Away-From-Home Beverage Platforms

Pepsi Debuts House of Treats Activation in the UK

Pepsi has globally launched a new away-from-home beverage platform called the House of Treats in the United Kingdom. This exciting activation offers crafted, customizable drinks designed for high-volume venues such as cinemas, stadiums, restaurants, and live events.

The House of Treats platform debuts in the United Kingdom and is expected to expand to Poland, Romania, and the Czech Republic later in 2026. The menu features multisensorial flavor profiles including Yuzu Lychee, White Peach Sangria, and options with a hint of spice. All beverage variants are engineered for rapid service and seamless integration into existing operations.

All in all, Pepsi's House of Treats platform enables entertainment and hospitality partners to serve visually striking beverages without slowing down lines or compromising taste. Overall, the activation responds to a cultural shift toward experience-first consumption, where consumers increasingly seek personalized, memorable, and shareable moments.

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