Chic Nocturnal Fall Campaigns

Miu Miu Taps Hailey Bieber and Xiao Wen Ju for Its Fall Campaign

Miu Miu has released its Fall 2026 campaign film starring Hailey Bieber and Xiao Wen Ju. The film unfolds within a nocturnal, industrial landscape saturated in abstracted blue tones. The aesthetic goal of this venture is to present femininity as a fluid, self-authored concept that navigates between vulnerability and control, innocence and awareness, and intimacy and detachment without treating these qualities as opposing forces.

Miu Miu's Fall 2026 campaign film with Hailey Bieber and Xiao Wen Ju emphasizes the transformative power of clothing, showcasing pieces that function simultaneously as armor and expression. Garments are crafted from stretch poplin, washed double cashmere, leather, linen, tweed, embroidered tulle, and satin. They feature lingerie-inspired details like ribbons and bows, alongside oversized shearling-lined outerwear including zip-fronted jackets, an opera coat, and trapper hats that evoke vintage glamour while remaining distinctly worldly.

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