Giant Rollerball Activations

Rare Beauty Launched Its Latest Perfume with a Streetside Activation

Rare Beauty by Selena Gomez just launched its second eau de parfum, Rare Beginnings, and in support of it, a giant rollerball popped up on the streets of New York to give passersby the chance to experience the creamy, fruity-floral scent. At the streetside activation, people don't just get a sample, they get an experience by rolling a wrist on the larger-than-life fragrance rollerball.

Rare Beginnings introduces itself with the brightness of pear nectar, then blooms into gardenia and jasmine, and finally melts into warm vanilla bean. Like the perfume packaging, which features an extra-wide pump for ease of dispensing and accessibility, Rare Beauty's giant rollerball provides an inviting experience of the Rare Beginnings fragrance.

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