Sporty Cereal-Focused Campaigns

General Mills and Shaquille O’Neal Partnered for a New Campaing

General Mills and Shaquille O’Neal have partnered for a friendly competition to encourage consumers to show off their fandom for their favorite cereal products from the brand. The contest-style campaign will run through December 31, 2026 with prizes including a year's supply of their favorite cereal, a trip to Shaq's Fun House, a Lucky Charms cauldron fill with three one-ounce gold bars, a Cinnadusted fan cave and more.

The promotional contest campaign is also being supported with a series of cereal-inspired merch that fans can peruse online, but only while supplies last. Additionally, the partnership with Shaq will be supported by branded marketing across Family Size boxes of Reese's Puffs, Cinnamon Toast Crunch, Honey Nut Cheerios and Lucky Charms cereals.

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