Small-Batch Nicotine Pouches

FRE Labs Invites Consumers to Access Limited FRE Drops

FRE was created to provide adult nicotine users with better options than the bland options on the market, and it's advancing its mission with FRE Labs, a flavor innovation platform that gives customers access to flavors beyond the brand's core lineup. More than just being able to access small-batch, limited-run flavors, adult consumers get to have a say in the ones that are brought back and which land a spot in the permanent FRE lineup.

This initiative kicks off with the FRE Labs Ice line batch, made for fans of bold, fruit-forward flavors with an icy-cool finish from an integrated menthol component. Blackberry Lemon Ice is the first drop, and more will be revealed as the community has their say on what comes next.

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