Energy-Boosting Candy Products

Ruly Energy Candy Features Caffeine, Guarana and B Vitamins

Ruly Energy Candy is a new product from the startup confectionery brand in the UK that's formulated with energy-boosting properties in mind to work well for consumers looking to increase their alertness in a delicious way.

The product consists of lightning bolt-shaped candies that come in 42-gram packs with 80mg of caffeine in each alongside guarana and B vitamins. The candy comes in Red Berry and Tropical flavor options, which will work perfectly for adult consumers as a way to enjoy a sweet treat as they also support their alertness throughout the day when they need a pick-me-up.

Co-Founder Lydia Franks commented further on the Ruly Energy Candy saying, "We believe that the energy market needs an innovative new product and is ripe for disruption. We have analysed data and used the relationship between energy drinks and soft drinks, and then applied this to energy sweets versus sweets, and we believe that energy gummies made by confectioners could be worth up to £640m in the UK."

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