Nicotine Pouch-Inspired Events

Velo Completes Its 'Echoes of Tomorrowland' Event

Velo, a leading nicotine pouch brand in Europe, hosted its inaugural 'Echoes of Tomorrowland' event at the Tomorrowland Store in Ibiza on July 17, 2026. Ukrainian DJ Korolova headlined the activation, and its goal was to extend the festival's signature atmosphere of connection and community beyond its Belgian roots to a broader audience.

'Echoes of Tomorrowland' incorporated a livestream from Tomorrowland's main stage and welcomed a diverse mix of consumer fans, hosted media from the UK and Spain, and lifestyle creators from around the world. This effectively recreated the spontaneous, inclusive culture that defines the festival experience in a new location.

DJ Korolova shared: "The dancefloor is one of the few places where people feel completely free to express who they are without judgment. That's the energy I felt throughout the night in Ibiza, thanks to Velo - it was incredible to watch everyone let go, show up as their true selves, and celebrate their originality together."

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