Early Access Collections

BUILT is Introducing Its Dreamy New Drop with Exclusive Merch

BUILT, known for protein bars with fluffy, marshmallow-like centers, is gearing up to drop its next innovation and fans are invited to get first dibs with the exclusive Early Access Collection. Just 1,000 units are up for grabs, containing an oversized 100% cotton hoodie, slippers and a plush keychain inspired by the brand's cloud-like Mo character and 10 treats in indulgent Cookie Butter and Peanut Butter flavors.

Over the last few days, the brand has teased that something dreamy is coming, and one of the drawers on the Early Access Collection box spells out: "Stay in the Dream." Although only the select few who get their hands on the Early Access Collection will know what's next, BUILT is teasing a fluffy marshmallow center enrobed in dark chocolatey goodness, crunchy crumbles on top, and creamy, filled indulgence.

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