Immersive Fragrance Pop-Ups

The Downy Fine Fragrance House Immerses Guests in Luxe Laundry Scents

This summer, the Downy Fine Fragrance House is debuting in Charleston, South Carolina, to share an immersive experience of Downy's new Boutique Botanicals and Unstopables Unlimited Collections. Created to tell the story of how every laundry scent is crafted with the same care and intentionality that goes into fine perfume, the interactive environment will offer a guided scent journey and a chance to squeeze and sniff the scent bead bottles, as well as giveaways and photo-worthy moments. From the Downy Unstopables Unlimited Collection, Fragrance No. 26 is a fan favorite for its harmonious and refreshing mix of roses, honey nectar and oakmoss.

Beyond South Carolina, the Downy Fragrance House is coming to the Lindner Family Tennis Center in Mason, Ohio, in August.

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