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Unfiltered Review Campaigns

Dove r/eal reviews Shares Positive and Negative Customer Opinions

Dove's Intensive Repair 10-in-1 Serum Mask—2025's most awarded hair repair mask—is the focus of the Dove r/eal reviews campaign, which features honest consumer reviews, positive and negative, to prove the product's efficacy. Dove took to Reddit, described as "the most honest place on the internet," to gather real consumer opinions, then brought the reviews to "the most honest place on Earth," New York City.

Amplifying authentic voices, Dove r/eal reviews share the good and the bad. While some unfiltered reviews harp on the product's scent profile, others celebrate the transformations they've experienced.

Dove is bringing the r/eal reviews campaign to life with a live, immersive pop-up experience in New York City's Flatiron Plaza, displaying real redditor reviews without editing or filtering.

Open at source ↗

Unfiltered Review Campaigns
Source
Trend Hunter
Published
2026-02-05
Category
Billboards
Credited
prnewswire, dove

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