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Non-Carbonated Alcohol Campaigns

Bluebird Hardwater Asks If Drinkers are Down to Ditch the Fizz

Bluebird Hardwater, the brand crafting non-carbonated alcoholic water, is asking drinkers if they're ready to Ditch the Fizz in the style of a deadpan pharmaceutical ad. The campaign features a couple of retirees, beach-goers, a sorority girl, and more, sharing the benefits of ditching carbonation. “Every RTD brand right now is running the same lifestyle shot pulling product out of a cooler by the pool,” said Trevor Shanton, Co-Founder and CMO. “We wanted to lean into comedy, show the actual personality of Bluebird, and do it in our home market of Florida. This is our breakout moment.”

Bluebird Hardwater offers Vodka Hardwater in two flavors (Cranberry and Lime) and Bluebird Tequila Hardwater in two flavors (Pineapple & Lime,) all of which champion purified water, real spirits, and refreshing no-sugar formulations that come in at just 88 calories.

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Source
Trend Hunter
Published
2026-07-31
Category
Commercials
Credited
rtdmagazine, drinkbluebirdhardwater

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