Modern Soju Debuts

Sazerac Enters the Soju Category with DALHO Soju

Sazerac Company is broadening its beverage portfolio with the U.S. debut of DALHO Soju, representing the company’s first offering in the soju segment. Distilled from grain, the new line reinterprets the Korean spirit for contemporary drinking occasions while maintaining an emphasis on soju’s longstanding association with communal dining and social gatherings.

A key distinction is its dual-format packaging compared to other soju brands. DALHO is "available in a 50-milliliter bottle, designed to facilitate sampling and flavor exploration, as well as a traditional 375-milliliter format suited to shared consumption. Its name combines the Korean words for moon (달) and tiger (호), contributing to the brand’s Korean-inspired identity."

Further emphasizing variety, the collection comprises 'Original,' 'Peach,' 'Strawberry,' and 'Lychee' expressions. Each option is bottled at 17% ABV, providing consumers with a consistent strength across the four flavor profiles.

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