Library-Exclusive Streaming Platforms

TN Marketing's Craft & Hobby Partners with Minitex

TN Marketing's library-exclusive streaming platform, Craft & Hobby, has entered into a multi-year partnership with Minitex, the resource-sharing program of the Minnesota Office of Higher Education and the University of Minnesota Libraries. The goal of this venture is to provide statewide access to its extensive catalogue of creative tutorials for public, academic, and school libraries across Minnesota and North Dakota beginning in July 2026.

The agreement between Craft & Hobby and Minitex enables library patrons, students, and educators to access over 4,000 hours of expert-led video instruction spanning more than 20 creative disciplines, including knitting, crochet, painting, photography, cooking, woodworking, and sewing. All of these are available on-demand for self-paced learning or integration into structured library programming.

Craft & Hobby, which is specifically designed to meet the needs of library systems and educators as opposed to the company's direct-to-consumer offerings, supports both independent exploration and group workshops.

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