Back-to-School Beauty Activations

Sally Beauty's COLORfest on Campus Inspires Gen Z Students

As students prepare to go back to school, they're looking for inspiring, accessible beauty solutions, so this season, Sally Beauty is meeting Gen Z on college grounds with COLORfest on Campus. Following last spring's inaugural COLORfest celebration, this year's five-stop immersive experience is kicking off in partnership with Her Campus Media to show how easy it is to achieve expressive hair and nail looks from the comfort of a dorm.

Sally Beauty's COLORfest on Campus officially kicks off on August 18th in Florida, with additional stops in Alabama and Texas throughout the month. At the activation, students can expect to discover products with hands-on activities, take home a gift bag, get personal consultations from Sally Experts, and more.

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