Brightening Vitamin Toothpastes

Colgate Optic White Vitamin C Toothpaste Supports Oral Beauty

Oral care is borrowing from skincare's playbook, adopting the same language that consumers already associate with their skin routines, and it's showing up in innovative oral beauty products like Colgate Optic White Vitamin C Toothpaste. "Consumers no longer separate beauty from oral care and this product reflects that shift," said Samir Singh, President, Enterprise Oral Care, Colgate-Palmolive and previously, EVP Marketing, Asia Pacific. This toothpaste incorporates 95% pure stabilised Vitamin C to reduce yellowing and help with removing seven years of stains in seven days, all while supporting healthy, protected enamel.

BTS' j-hope is the ambassador for Colgate's new oral beauty range and will bring the Sunshine Smile he's known for to consumers to inspire confidence through the power of Vitamin C brightening.

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