Celebrity-Approved Fragrance Expansions

Ariana Grande and LUXE Brands Boast Cloud Aurora

Ariana Grande, in partnership with LUXE Brands, has introduced Cloud Aurora — the latest addition to her globally celebrated and award-winning Cloud fragrance collection. This expression is scheduled to hit the market on July 14th.

The Cloud Aurora eau de parfum represents a carefully considered expansion of a franchise that began in 2018 and has since achieved cult-classic status. The scent itself is a complex and radiant composition, crafted by the same perfumer responsible for the original iconic fragrances. The new expression features a blend of spun sugar, fluffy musk, and juicy blackcurrant that transitions into vanilla-dipped petals and cozy woods. The perfume settles with a hint of vanilla smoke and golden amber to create a memorable and lasting impression.

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