Wrestler-Inspired Lollipop Ads

Chupa Chups Promoted a Packaging Update with a Lucha Libre Campaign

Chupa Chups recently introduced easier-to-open wrappers so that fans can get at its lollipops with less effort, and to celebrate the end of the fight to open packaging, the brand launched an out-of-home campaign inspired by the drama of Lucha Libre.

The colorful ads launching across the UK and Spain feature masks developed in collaboration with celebrated Mexican mask maker Arturo Bucio, whose work has been sported by icons like Rey Mysterio, Mil Máscaras, Dos Caras, Místico and more. Each detailed mask pays homage to a different Chupa Chups flavor—Apple, Strawberry or Cola—and theatrically tells the story of the brand's new easy-open packaging and signals the end of struggle for snackers who are just after a simple sweet treat.

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